It's a dialogue, not a monologue and some people don't understand that.
Social media is more like a telephone than a television.
Amy Jo Martin; Founder/C.E.O., Digital Royalty
WHO WE ARE...
A couple of content creators with almost fifty combined years of advertising experience in building local and regional brands and helping numerous global ones. However unlike traditional ad agencies, we've evolved.
We also provide social media management services. In short, we know social media and how to make it work for you.
HOW WE HELP COMPANIES
We start with who and where you are i.e., your brand and where it is along the brand life cycle; introduction, maturity etc. Then we help you make adjustments if necessary and determine who your targets are.
Choosing your platforms is the easiest part of all. Next we create content aligned to everything that you are and which suits each chosen platform. Then it's 3,2,1 and launch!
Determine
Audience
Choose
Platform(s)
Create
Content
Measure
Progress
Adjust
/Pivot
Audit Brand
Identity
Positioning
START
HOW WE CREATE CONTENT
We'll be honest, we don't spend a whole lot of time brainstorming. For us the main task is to get to know you and your brand. Then we just tilt our heads and connect with the never-ending flow of ideas.
After that we set about to create and implement awesome, original stuff for your brand in record time!
Portfolio of Work
Chapter One
ROUTES AUTO LIMITED
Routes is a vehicle repair shop and the authorised dealer for the Joylong eighteen-passenger CNG maxi taxi in Trinidad and Tobago. The brand is at the early stage. We did their brand identity, and are enjoying helping them to grow.
Usually new brands use ploys to get a truckload of followers, but social media is about building a community of people who genuinely 'like' your brand without you pushing them to do so. You want real people who really care.
all roads lead here
Introducing the brand at 6.00am.
Linking to its community.
Communicating WhatsApp info.
Christmas promotion teaser.
Christmas promotion.
Valentine's Day promotion.
Service reminder.
Linking to its convenience.
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Introducing the Company’s services.
Range of greetings posts.
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Select products.
'Cause what vehicle doesn't have
a radio?
Road Safety Week public service
message.
Rainy season public service
message.
Some more greetings.
Carnival public safety message.
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Portfolio of Work
Chapter Two
Portfolio of Work
Chapter Two
ADVANCE COMMERCIAL
EQUIPMENT LIMITED
Recently we helped Advance Commercial Equipment Limited
a well-known local commercial kitchen products company
with their corporate identity and to build their brand using
Facebook and Instagram. Their brand recognition and recall
became much greater, as well as their publics engagement
with the brand.
It was wonderful to see people on social media go from
“Price” to “What’s the price please?” and “I love the way the
products are presented.”
Black Friday Sale 2023.
Public holiday greetings.
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Linking celebratory food days to the brand and its products.
Greetings and other important days.
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Miscellaneous posts.
Some of the many product-oriented posts.
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Portfolio of Work
Chapter Three
PEST CONTROL COMPANY
In 2022 we helped a well-known pest control company claim
build their brand using Facebook and Instagram, which led to
their phones ringing a whole lot more.
To this day they reuse/repost the work we developed
for them.
Introducing the brand on Instagram with videos, posted on consecutive days.
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Introducing services.
Greetings and other important days.
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Mother's Day as three consecutive posts in the form of stills on Instagram and as a video on Facebook.
Father's Day video.
Valentine's Day video, reused
during the the rainy season.
Video caption: The sound of your slipper making contact with the cockroach that just ran across the room while you're watching TV! - Better call Pest Control Co.
A series of educational posts.
Introducing the telephone
number.
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