It's a dialogue, not a monologue and some people don't understand that.
Social media is more like a telephone than a television.
Amy Jo Martin; Founder/C.E.O., Digital Royalty
WHO WE ARE...
A couple of content creators with almost fifty combined years of advertising experience in building local and regional brands and helping numerous global ones. However unlike traditional ad agencies, we've evolved.
We also provide social media management services. In short, we know social media and how to make it work for you.
HOW WE HELP COMPANIES
We start with who and where you are i.e., your brand and where it is along the brand life cycle; introduction, maturity etc. Then we help you make adjustments if necessary and determine who your targets are.
Choosing your platforms is the easiest part of all. Next we create content aligned to everything that you are and which suits each chosen platform. Then it's 3,2,1 and launch!
Create
Content
Measure
Progress
START
Audit Brand
Identity
Positioning
Adjust
/Pivot
Choose
Platform(s)
Determine
Audience
Portfolio of Work
Chapter One
ROUTES AUTO LIMITED
Routes is a vehicle repair shop and the authorised dealer for the Joylong 18 passenger CNG maxi taxi in Trinidad and Tobago. The brand is at the early stage. We did their brand identity, and are enjoying helping them to grow.
Usually new brands use ploys to get a truckload of followers, but social media is about building a community of people who genuinely 'like' your brand without you pushing them to do so. You want real people who really care.
all roads lead here
Introducing the brand at 6.00am
Linking to its community
Linking to its convenience
Communicating WhatsApp info
Christmas Promotion Teaser
Christmas Promotion
Valentine's Day Promotion
Service Reminder
Introducing services
Range of greetings posts
Carnival public safety message
Some more greetings
Select products
'Cause what vehicle doesn't have
a radio?
Road Safety Week public service message
Rainy season public service message
HOW WE CREATE CONTENT
We'll be honest, we don't spend a whole lot of time brainstorming. For us the main task is to get to know you and your brand. Then we just tilt our heads and connect with the never-ending flow of ideas.
After that we set about to create and implement awesome, original stuff for your brand in record time!
Portfolio of Work
Chapter Two
PEST CONTROL COMPANY
In 2022 we helped a well-known pest control company claim their identity and build their brand using Facebook and Instagram. Their brand recognition and recall became much greater, which led to their phones ringing a whole lot more.
To this day they reuse/repost the work we developed
for them.
Introducing the brand on Instagram with videos, posted on consecutive days
Introducing services
Greetings and other important days
Mother's Day as three consecutive posts in the form of stills on Instagram and as a video on Facebook
Father's Day Video
Valentine's Day video, reused during the the rainy season
Video caption: The sound of your slipper making contact with the cockroach that just ran across the room while you're watching TV! - Better call Pest Control Co.
A series of educational posts
Introducing the telephone number
